NEUE GALERIE BERLIN was founded in 2015 by Tanja von Unger. In 2025, the company
grew and gained a new partner in the form of management consultant Christian Stock. The
company has grown beyond the traditional gallery business to become a cultural
consultancy with a wide range of skills and services.
In 2022, NEUE GALERIE BERLIN has already successfully broken new ground and, in
cooperation with the EDGE real estate group, realized an innovative, digitally displayed art
project for the real estate sector in the EDGE Grand Central Building at Berlin Central
Station. The concept of the “Vertical Symphony” was developed from this, creating a new art
and cultural offering for the real estate sector. The Neue Galerie Berlin transforms bare walls
and empty displays in office buildings into powerful agents of positive social impact by
bringing artists together with building owners and operators who want to invest in
measurable and scalable solutions.
Art has the power to convey messages, emotions and stories in a universally
understandable language. In the built environment, art doesn't just serve as decoration; it
communicates, unites and inspires. This is precisely where NGB comes in, offering
high-caliber and technologically forward-looking solutions in the art and culture sector for the
real estate sector. The gallery offers new age media art for the new work sector and the
buildings of the future.
Neuegalerie.berlin is the first curatorial-strategic platform specializing in the integration of immersive and digital art experiences in commercial and office properties worldwide.
Our business model is based on advising international real estate players on the cultural enhancement of their properties - with a clear focus on art-based ESG strategies.
We work exclusively with selected artists whose works we digitize and incorporate into real estate properties around the world via curated licensing formats.
Real estate developers, asset managers and owners benefit from:
an aesthetically and technologically high-quality upgrade of their buildings,
the development of new target groups through high-profile cultural content,
as well as the opportunity to creatively and measurably implement their ESG goals in the area of “social impact”.
Our immersive art projects not only make real estate more visible, but also more vibrant, relevant and sustainable.
Neue Galerie Berlin - Art. Space. Impact.
Tanja von Unger, founder of NEUE GALERIE BERLIN, is a lawyer and historian. She began her career in 1998 at TIVOLA Verlag as a scriptwriter for educational computer games. She later worked as a journalist at ZDF, where she helped set up the online department. In addition to her work as a gallery owner, she advises foundations and organizations on art, culture and gaming. Among other things, she developed the fundraising tool “THE WIN” for the Arne Friedrich Foundation and the “Ehrengamer” format for the Bürgerstiftung Berlin.
From 2023 to 2025, she was Managing Director of the Internationale Computerspielesammlung gGmbH in Berlin. Since 2025, her focus has been on the innovation and reorientation of the NGB as a cultural consultancy. https://tanjavonunger.de/
Christian Stock is a business graduate, management consultant and real estate developerwith an architectural background. He was influenced early on by space, structure andcultural design - experiences that today shape his work at the interface of real estate,technology and culture. In the 2000s, he founded one of the leading European companiesfor the localization of international computer games. The combination of language,technology and cultural sensitivity became the starting point for his strategic work. Today,Christian develops sustainable utilization concepts and brings together interdisciplinaryteams with different stakeholders in cultural and spatial transformation processes. Since2025, he has strengthened the team at NEUE GALERIE BERLIN as an entrepreneurialstrategist - with the aim of creating economic structures for digital and spatial art formats anddesigning places where art, architecture and technology can work in new alliances.
Frederike von Cranach, CCO and curator, studied fashion design and art. Today she is afreelance artist with a diverse background in art, design and interiors. She lived and workedin Amsterdam, Rio de Janeiro and London for 17 years and brings an internationalperspective, cultural diversity and a strong aesthetic sensibility from this time. Today shelives in Berlin.Thanks to her own artistic practice and diverse experience, she has sound expertise in thedevelopment and implementation of art concepts - especially in architecturally demandingbuildings and projects with a high degree of design complexity.